RSSIndia, Consumption Capital
Mar 27
India advertising, business, India, Press Releases, Public Relations 1 Comment
Fuelled by the double figure growth of the economy, India is quickly becoming the Consumption Capital of the world. Many instances of excessive lavishness in weddings and everyday life are becoming more and more common even throughout the small villages boarding immense cities such as New Delhi. As land values appreciate farmers are increasingly approached for vast tracks of land turning pauper to prince overnight.
This phenomenon has numerous implications for western producers and luxury industries. This cast of nouveau riche presents many opportunities for all producers who may benefit from this vibrant increase in demand. The next obstacle to this situation becomes the Public Relations for such products. Western producers have little knowledge of ways to spread information to prospective Indian buyers.
Firstly, solutions must have an immense magnitude of reach. Connecting even the small villages to the information they require to desire the effective goods is paramount. This information must also remain in an efficient medium that can be easily transposed into a widely effecting format. A ‘press release’ is most widely received as a transparent solution to this problem.
This can create a large barrier as press release distribution can be very costly. Is this idea moot? No, there is one way, often forgotten in a world of Blackberries and tweets, that is the backbone of communication in the newspaper industry. The fax machine. I know what you’re going to say, “My grandpa had one of those.” Yes, he did, and he used it for a reason. Fax is reliable, hardcopy. Journalists might get thousands of emails a day, but only a few faxes. Faxing your messages makes it appear more important; it conveys and sense of urgency. Simply, the medium your message comes in differentiates from others even in India.
Faxing journalists is admittedly hard. Newspapers don’t often publish their newsroom fax numbers, and it would take forever to find the hundreds of numbers one needs. Plus, most people don’t want to sit in front of a fax machine feeding paper and hitting send over and over.
Yet, there are services, like www.easypr.com, which easily automates this process for you. You just type in your press release or upload it as a Word or PDF, select which cities/countries you want to target and, like magic, you’ve faxed hundreds of newspapers. The newspapers will know the difference between a serious message faxed and junk email. This phenomenon is not different in India.
Want to find out more about faxing your press release, then visit EasyPR’s site on how to choose the best press release distribution package for your needs.