RSSThe Fine Points of Marketing That Will Never Change
Feb 15
Canada business, Canada, family, home based business, internet, internet home business, internet marketing, Leads, marketing, mlm, Mlm Business, Prospects No Comments
To succeed in any business, you must learn to use the fine points of Marketing that will never change. You should have only three basic goals for your business.
1. Create a constant flow of customers 2. Increase the orders amount 3. Increase the constant order flow
That’s all there is to know. Thank you and good-bye. :0) I’M JUST KIDDING!
If you can master these three fundamentals, you can grow any business, whether your on the internet or not. It doesn’t matter what your product is; information or a pen and pencil set. You can be successful if you understand how this works.
Marketing strategies have changed with the internet, but these three principles will never change. This applies to every business, not just in the MLM business arena. A women, who owns a brick and mortar business in Canada, called me and wanted to use the internet to market her business. This is for all businesses.
You have opened a new business and you want to start marketing your products. First you need customers. So you go out and buy some targeted leads. You decide to send out some mailers to these leads. You pay for postage, printing, and the cost of the leads. These totals $5000.00. Your response to this marketing strategy is one half of one percent. You get fifty orders at $100.00 an order and you just broke even.
You could have a meeting at your house and invite all of your family and friends and demonstrate your products to them. If you’ve been in any MLM business for awhile, you know where this will take you. No where. Let’s try this again, but this time we will use the internet as our means of marketing. We will take your same products, but this time we run in through an internet marketing system that costs you about $500.00. With the same results of fifty new customers at $100.00 apiece, your income is still the same at $5000.00. Because your marketing cost is only about $500.00, you just profited $4500.00.
The key is where do you get the leads? Where do you get the 10,000 people that can start this marketing wheel in motion? You could buy them. There are a lot of companies that do nothing but make calls and get lists of interested people in the products that their clients sell. They make their money by selling those lists to you. If any of you have ever paid for lists and leads, you know what I’m talking about. How did that work out for you?
What about a system that would generate that list for you? This list is already interested in what you are doing. But there is a cost. Are you ready? You will have to pay about….30 to 50 cents a lead. It’s your list. You own it. These people are interested in you. They called you. You didn’t have to chase them or run them down. This is how marketing through the internet is done. This is how we put food on the table for our families.
Albert Einstein said, the definition of insanity is doing the same things over and over and expecting different results. What if your life depended on your success? For many of us, it does. When Spanish explorer, Hernan Cortes, conquered Mexico in 1519, he faced over whelming odds. Tens of thousands of Aztec warriors against about 400 of his soldiers. When his troops began to mutiny, Cortes ordered all but one of his eleven ships sunk so there was no avenue of escape. Then he rallied his troops with a stirring speech. Conquer or die. Those were their options.
Are you still chasing all your friends and family around? Having meetings at your house hoping someone will be interested in what you have? Are you filling Einsteins theory of insanity? Have you hit that line of conquer or die for you?
For more information about how to apply these basic principles of marketing to your business, go to; Learning MLM Secrets
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