RSSVideo For Traffic
Feb 28
Uncategorized advertising, article marketing, backlink, internet business, internet marketing, link, online business, Search Engine Optimization, search engine rank, Seo, traffic generation, Uncategorized, website advertising, website promotion No Comments
Publishing videos online has taken the internet by storm, it seems everyone has videos they want to share online, perhaps you have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using video for internet marketing is a great way to get new customers to your website.
Internet is full of information and the average attention span of a web user today is measured in seconds. When an individual performs a search on a search engine, they will get thousands of search results; if they go to your website from the results, they will only spend a short time and decide if your website has what they are looking for, and they may take a few more seconds to look at your offer, then off they go to the next search result.
The fist few moments when the visitor arrives at your site are critical, so you need to deliver a targeted message, fast if you have a video on your first page that entices the visitor they may stay to watch and then click through your site to read more.
You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news.
Now if you want to use video you can do it very effectively if you follow the simple steps below. You will be able to boost your conversion and receive many more sales:
1. Publish Your Video Everywhere
When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Hence, don’t just keep your video inside your web site borders. You want to upload your video to every video sharing site you can find, like Google and YouTube, and all the other sharing sites you can find, using this technique people can see your video all over the web and they can even download it and even publish it on there own website if they choose.
2. Keep Your Video Small
Surfing stats show that most people will only wait for 7 seconds on average for a site to load. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. There for you have to convert your video to a smaller format like SWF.
3. Tell Your Visitors It’s A Video
While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won’t play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product.
Let your potential customers know that it is a short video. Your visitors are not going to want to watch a half hour video on how you started your company; Stay on track and keep your video as short as possible while keeping it full of pertinent information.
Using the tips above will give you a great advantage above your customers, again don’t just put up any old video, make sure the video is targeted to your website and website visitors, this will make your videos much more effective.
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